It Always Comes Back to the Bottom Line
February 12th, 2010 by Joel Riciputi
Last week we had the pleasure to partner with Groom Energy Solutions and our customer News Corporation to deliver a webinar titled Energy and Environmental Management Across the Global Enterprise. From all indications the webinar was well received with participants coming from across industry and organization types including retail, high-tech, consumer packaged goods, travel, life sciences, energy and government agencies at all levels.
So what did it cover? News Corporation presented a powerful case study that helps cut through the noise that is prevalent around these issues today, hitting on a range of highly interesting information from the company’s current global energy initiatives to their longer-term plans across the entire organization of more than 1,000 locations. The slide that may have grabbed the most immediate attention was on their making the hit show 24 carbon neutral, featuring an arms crossed, stern faced, Kiefer Sutherland staring out at the audience.
As a leading industry analyst, Groom spoke to the key drivers for why companies are implementing energy and environmental management solutions. And that takes us to the premise of this post and what you may find of most interest. During the course of the event we ran a quick poll asking the attendees to rank what they saw as the top drivers. With hundreds of responses, here’s how it fell out:
1. Cost Saving: 49%
2. Company brand/image: 26%
3. Request From Customers: 12%
4. GHG Regulation: 11%
5. Investor Pressure: 2%
As you can see, cost savings was far and away the number one driver. That certainly backs up what we’re seeing with our customers as they seek to grow and profit while reducing their environmental impact. Given, it’s just one snapshot in time and external factors such as the recent SEC guidance may start to play a bigger role. But as more and more businesses seek to effectively manage what we call their organizational metabolism (the sum of the collective resources consumed and expended), it always comes back to the bottom line.
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Amit Chatterjee is Chief Executive Officer (CEO) and Founder of Hara Software. Prior to founding Hara he led SAP’s fast-growing Governance, Risk and Compliance (GRC) unit. Mr. Chatterjee developed his strategic and leadership experience while at McKinsey & Co., working with clients such as SAP, Cisco and Oracle. His contributions to environmental and energy management started with Global Reporting Institute, UN Global Compact and at Harvard’s JFK School of Public Policy.
Michel Gelobter is Chief Green Officer at Hara and one of the country’s leading sustainability and climate strategists, having worked for more than 25 years in business, policy, research, and advocacy on energy, environmental and social policy. Michel is Founder and Chairman of the Board of Cooler, a for-profit social venture whose mission is to connect every consumer purchase to a solution for global warming.
Joel Riciputi is Director of Marketing at Hara. Mr. Riciputi has more than 17 years of experience driving global marketing and strategy, product marketing, and business development for fast-growing companies in the cleantech, environmental, software, and energy industries. 
Chris Farinacci is Chief Marketing Officer at Hara. Mr. Farinacci has over 18 years of experience shaping the development of software categories and introducing innovative products in the product lifecycle management (PLM), supply chain management (SCM), and supplier relationship management (SRM) markets. 
