April 20th, 2010 by Michel Gelobter
This week marks the 40th anniversary of Earth Day. Although a lot of us wish we were doing better by the planet, I can’t help but marvel at what is arguably the high water mark for U.S. engagement on environmental issues that we are seeing today.
The only period that really competes in American history is the intense few years that followed the first Earth Day and that saw the passage of the Clean Air Act, the Clean Water Act, and other landmark legislation that shape today’s regulatory landscape. The reason I think we may be doing even better today is because Earth Day now finds us in the middle of an all-hands effort to reshape the economic landscape.
The environmental laws of the 70s, 80s, and 90s focused primarily on traditional pollutants and the massive effects that relatively small quantities of toxic materials had on human and ecosystem health. Today, this year, our focus is much more on what Hara calls “organizational metabolism,” or the full resource throughput of the economy, and therefore the actual efficiency of the economy as a whole.
This broader focus is incredibly good news.
First, its good news for the more traditional, health-focused environmental issues because, after all, more than 70% of them stem from energy use and related activities. So, as we aim to reduce fossil fuel use (or at least emissions) over the next four decades, we can expect to see that 70% come down as well.
Second, how much cooler is it to be part of fixing the economy than to be slapping down regulations? Obviously the two go hand in hand, but Earth Day 2010 gets to be about not just stopping pollution, but also about building our future economy, about being more economically efficient, about growing and profiting.
Third, an Earth Day that is about economic and environmental rebirth, is a celebration that is being shared by a more diverse and widespread audience than ever. Average Americans get to celebrate a new green jobs sector and spending less at the pump, communities of faith can marry their concern for social justice with creation care, and businesses get to see their stock price rise as a function of how lean and clean they’re working.
When you’re in the thick of change, it’s easy (and even wise) to focus on the troubles on the horizon. But as you celebrate Earth Day 2010, look around…remind yourself of how deeply we all need and care for our planet, and then notice how much bigger an agenda we’re tackling and how many more people and companies are tackling it than ever before.
What sets a new high water mark? A flood.